Each program that confers NCQA Accreditation, Certification, Recognition or Ratings status has two sets of rules for how organizations may promote that status:
- NCQA’s Guidelines for Advertising and Marketing.
- Program-specific guidelines.
Use of an NCQA seal by individuals or organizations that have not achieved NCQA Accreditation, Certification, Recognition or Ratings status, and/or as further authorized and described by the two sets of guidelines noted above, is strictly prohibited.
Program guidelines contain:
- Program descriptions: Summaries of what NCQA evaluates in each program.
- Quotes: Statements from NCQA leaders to use in press releases.
- Seals: We provide seals that represent each program and encourage organizations to use them. These seals are the only approved graphic symbols to represent NCQA programs.
Guidelines and Seals By Program
- Advertising and Marketing Guidelines (PDF)
- Seals – Level One
- Seals – Level Two
- Seals – Level Three
- Advertising and Marketing Guidelines (PDF)
- Seals – Two Year
- Seals – Three Year
- Seals – General
- Advertising and Marketing Guidelines (PDF)
- Seals – Two Year
- Seals – Three Year
- General
Seals
- CCBHC Seal (JPG)
- CCBHC Seal-Provisional (JPG)
- CCBHC Seal (SVG)
- CCBHC Seal-Provisional (SVG)
- Advertising and Marketing Guidelines (PDF)
- Seals
- Advertising and Marketing Guidelines (PDF)
- Seals – CVO CR Accreditation
- Seals – CVO Application & Attestation Content
- Seals – CVO Board Certification Status
- Seals – CVO Credentialing Full
- Seals – CVO DEA-CDS Certification
- Seals – CVO Education & Training
- Seals – CVO Interim CR Accreditation
- Seals – CVO License to Practice
- Seals – CVO Malpractice Claims History
- Seals – CVO Medicare-Medicaid Sanctions
- Seals – CVO Ongoing Monitoring
- Seals – CVO Practitioner Application Processing
- Seals – CVO State Licensing Board Sanctions
- Seals – CV Work History
- Advertising and Marketing Guidelines (PDF)
- This media kit provides guidance for organizations at various stages of their Digital Content Services journey—including contracting and successful implementation—and is designed to support outreach efforts.
- Seal (after Successful Implementation)
- Digital Quality Partner Program Handbook and Marketing Guidelines (PDF)
- Advertising and Marketing Guidelines (PDF)
- Seals – Accredited
- Seals – Accredited with Performance Reporting
- Seals – Certification
- Advertising and Marketing Guidelines (PDF)
- Seals – General
- Seals – Health Information Line
- Seals – Pharmacy Benefit Information
- Seals – Physician and Hospital Directories
- Seals – Support for Healthy Living
- Advertising and Marketing Guidelines (PDF)
- Health Plan Ratings 2025 Social Media Template
- Seals – Accredited, No Stars
- Seals – Provisional, No Stars
- Seals – Interim, No Stars
Reminder: NCQA-Accredited health plans may only use the appropriate NCQA Accreditation seal with star rating once they are rated.
- Seals – Accredited, 1 Star
- Seals – Provisional, 1 Star
- Seals – Interim, 1 Star
- Seals – Accredited, 1.5 Stars
- Seals – Provisional, 1.5 Stars
- Seals – Interim, 1.5 Stars
- Seals – Accredited, 2 Stars
- Seals – Provisional, 2 Stars
- Seals – Interim, 2 Stars
- Seals – Accredited, 2.5 Stars
- Seals – Provisional, 2.5 Stars
- Seals – Interim, 2.5 Stars
- Seals – Accredited, 3 Stars
- Seals – Provisional, 3 Stars
- Seals – Interim, 3 Stars
- Seals – Accredited, 3.5 Stars
- Seals – Provisional, 3.5 Stars
- Seals – Interim, 3.5 Stars
- Seals – Accredited, 4 Stars
- Seals – Provisional, 4 Stars
- Seals – Interim, 4 Stars
- Seals – Accredited, 4.5 Stars
- Seals – Provisional, 4.5 Stars
- Seals – Interim, 4.5 Stars
- Seals – Accredited, 5 Stars
- Seals – Provisional, 5 Stars
- Seals – Interim, 5 Stars
- Advertising and Marketing Guidelines (PDF)
- Seals – Health Equity Accreditation
- Seals – Health Equity Accreditation Plus
- Advertising and Marketing Guidelines (PDF)
- Seals
- Advertising and Marketing Guidelines (PDF)
- Seals – Full
- Seals – One-Year
- Seals – Provisional
- Advertising and Marketing Guidelines (PDF)
- Seals – General
- Seals – Two Year
- Seals – Three Year
- Virtual Care Guidelines (PDF)
Seals
- Virtual Care Delivery (JPG)
- Virtual Care Delivery Oversight (JPG)
- Virtual Care Delivery (SVG)
- Virtual Care Delivery Oversight (SVG)
- Advertising and Marketing Guidelines (PDF)
- Seals – Accredited
- Seals – Accredited with Performance Reporting
- Seals – Certified
- Seals – Certified: Health Appraisal
- Seals – Certified – Health Coaching
- Seals – Certified – Self-Management Tools
