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Advertising and Marketing Your NCQA Status

NCQA developed advertising and marketing guidelines to help customers promote their NCQA achievements clearly and equitably. The guidelines also help protect the value and integrity of NCQA programs and our customers’ achievements.

General Advertising and Marketing Guidelines

NCQA’s Guidelines for Advertising and Marketing:

  • Apply to all NCQA customers.
  • Apply to any organizations that mention NCQA in publicity and marketing materials.
  • Include guidance on trademarks and graphical symbols.

Program-Specific Guidelines and Seals

These program-specific rules cover:

  • How to describe NCQA Accreditation, Certification, Recognition or Ratings.
  • Approved graphics (seals) to represent programs.
  • Approved quotes for press releases.
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