Each program that confers NCQA Accreditation, Certification, Recognition or Ratings status has two sets of rules for how organizations may promote that status:
- NCQA’s Guidelines for Advertising and Marketing.
- Program-specific guidelines.
Use of an NCQA seal by individuals or organizations that have not achieved NCQA Accreditation, Certification, Recognition or Ratings status, and/or as further authorized and described by the two sets of guidelines noted above, is strictly prohibited.
Program guidelines contain:
- Program descriptions: Summaries of what NCQA evaluates in each program.
- Quotes: Statements from NCQA leaders to use in press releases.
- Seals: We provide seals that represent each program and encourage organizations to use them. These seals are the only approved graphic symbols to represent NCQA programs.
Guidelines and Seals By Program
- Advertising and Marketing Guidelines (PDF)
- Seals – Level One
- Seals – Level Two
- Seals – Level Three
- Advertising and Marketing Guidelines (PDF)
- Seals – Two Year
- Seals – Three Year
- Seals – General
- Advertising and Marketing Guidelines (PDF)
- Seals – Two Year
- Seals – Three Year
- General
- Advertising and Marketing Guidelines (PDF)
- Seals – CVO CR Accreditation
- Seals – CVO Application & Attestation Content
- Seals – CVO Board Certification Status
- Seals – CVO Credentialing Full
- Seals – CVO DEA-CDS Certification
- Seals – CVO Education & Training
- Seals – CVO Interim CR Accreditation
- Seals – CVO License to Practice
- Seals – CVO Malpractice Claims History
- Seals – CVO Medicare-Medicaid Sanctions
- Seals – CVO Ongoing Monitoring
- Seals – CVO Practitioner Application Processing
- Seals – CVO State Licensing Board Sanctions
- Seals – CV Work History
- Advertising and Marketing Guidelines (PDF)
- This media kit provides guidance for organizations at various stages of their Digital Content Services journey—including contracting and successful implementation—and is designed to support outreach efforts.
- Seal (after Successful Implementation)
- Advertising and Marketing Guidelines (PDF)
- Seals – Accredited
- Seals – Accredited with Performance Reporting
- Seals – Certification
- Advertising and Marketing Guidelines (PDF)
- Seals – General
- Seals – Health Information Line
- Seals – Pharmacy Benefit Information
- Seals – Physician and Hospital Directories
- Seals – Support for Healthy Living
- Advertising and Marketing Guidelines (PDF)
- Health Plan Ratings 2025 Social Media Template
- Seals – Accredited, No Stars
- Seals – Provisional, No Stars
- Seals – Interim, No Stars
Reminder: NCQA-Accredited health plans may only use the appropriate NCQA Accreditation seal with star rating once they are rated.
- Seals – Accredited, 1 Star
- Seals – Provisional, 1 Star
- Seals – Interim, 1 Star
- Seals – Accredited, 1.5 Stars
- Seals – Provisional, 1.5 Stars
- Seals – Interim, 1.5 Stars
- Seals – Accredited, 2 Stars
- Seals – Provisional, 2 Stars
- Seals – Interim, 2 Stars
- Seals – Accredited, 2.5 Stars
- Seals – Provisional, 2.5 Stars
- Seals – Interim, 2.5 Stars
- Seals – Accredited, 3 Stars
- Seals – Provisional, 3 Stars
- Seals – Interim, 3 Stars
- Seals – Accredited, 3.5 Stars
- Seals – Provisional, 3.5 Stars
- Seals – Interim, 3.5 Stars
- Seals – Accredited, 4 Stars
- Seals – Provisional, 4 Stars
- Seals – Interim, 4 Stars
- Seals – Accredited, 4.5 Stars
- Seals – Provisional, 4.5 Stars
- Seals – Interim, 4.5 Stars
- Seals – Accredited, 5 Stars
- Seals – Provisional, 5 Stars
- Seals – Interim, 5 Stars
- Advertising and Marketing Guidelines (PDF)
- Seals – Health Equity Accreditation
- Seals – Health Equity Accreditation Plus
- Advertising and Marketing Guidelines (PDF)
- Seals – Full
- Seals – One-Year
- Seals – Provisional
- Advertising and Marketing Guidelines (PDF)
- Seals – General
- Seals – Two Year
- Seals – Three Year
- Advertising and Marketing Guidelines (PDF)
- Seals – Accredited
- Seals – Accredited with Performance Reporting
- Seals – Certified
- Seals – Certified: Health Appraisal
- Seals – Certified – Health Coaching
- Seals – Certified – Self-Management Tools
-
Save
Save your favorite pages and receive notifications whenever they’re updated.
You will be prompted to log in to your NCQA account.
Save your favorite pages and receive notifications whenever they’re updated.
You will be prompted to log in to your NCQA account.
-
Email
Share this page with a friend or colleague by Email.
We do not share your information with third parties.
Share this page with a friend or colleague by Email.
We do not share your information with third parties.
-
Print
Print this page.
Print this page.