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SUMMARY:Leveraging Equity Measures Part II
DESCRIPTION:About this Webinar Training\n\nCost: $149\nDuration: 1 
 hour\nLeveraging Equity Measures to Identify and Incentivize 
 improvements in Racial Inequities in Care Part II\nIn 
 September 2021\, Blue Cross Blue Shield of Massachusetts 
 (Blue Cross) began to publicly share its analyses on racial 
 and ethnic inequities in health care experienced by members\, 
 and became the first health plan in the nation to announce 
 it will incorporate equity measures—differences in the 
 quality of care across racial and ethnic groups—into its 
 contracts and payment programs with clinicians who care for 
 Blue Cross members. \nIn this session\, the presenters will 
 give an overview of the methodological challenges to 
 measurement-based efforts to improve health equity\, and will 
 explain how BCBSMA has addressed these challenges. 
 Challenges have included collecting self-reported race and 
 ethnicity data directly\; assessing the accuracy of race and 
 ethnicity data available from other sources\; imputing 
 missing race and ethnicity data and accounting for their 
 measurement properties for reporting and accountability\; and 
 designing a pay-for-equity program that meets high validity 
 and reliability standards.\nJoin this training and learn 
 about the BCBSMA plan to help bridge the gap of systemic 
 health inequity and racial injustice.\nWhat You Will 
 Learn\n\n\nAt the conclusion of the webinar\, learners will 
 be able to:\n•    Summarize findings from Blue Cross’ 
 recently released Health Equity Report.\n•    Review 
 three tactics health plans can use to engage clinicians\, 
 patients and employers in addressing health 
 inequities. \n•    Discuss one method to prepare 
 physicians and hospitals for equity-based financial 
 incentives linked to improvements in racial inequities in 
 care.\nWho Should Attend\n\n\n•    Health care 
 professional\n•    Health care decision maker\n•   
  Consultants\n•    Health plans\n•    Health 
 systems\n•    Hospitals\n•    Managed behavioral 
 healthcare organizations\n•    Population health 
 organizations\n•    Wellness organization leverages 
 within federal\, states and employers\nFaculty\n\n\nMark 
 Friedberg\, MD\, MPP\nMark Friedberg\, MD\, MPP is Senior Vice 
 President\, Performance Measurement & Improvement at Blue 
 Cross Blue Shield of Massachusetts. He is a practicing 
 general internist in primary care & an assistant professor 
 of medicine\, part-time\, at Brigham & Women’s Hospital & 
 Harvard Medical School. Dr. Friedberg received his B.A. from 
 Swarthmore College\, his M.D. from HMS & his M.P.P. from the 
 Harvard Kennedy School of Government. He is responsible for 
 all activities related to measuring and improving the 
 performance of BCBSMA’s provider network\, including 
 metrics used in value-based contracts such as our 
 Alternative Quality Contract\, and he oversees data analytics 
 related to BCBSMA’s own performance as a health 
 plan.\n \n\nDeanna Fulp\nDeanna Fulp has been a force 
 behind strategic business programs and initiatives that have 
 helped propel Blue Cross Blue Shield of Massachusetts into 
 market segments\, new technologies and new ways of doing 
 business. Most recently\, she served in the company’s Chief 
 Operating Office\, Finance\, Business Consulting\, Corporate 
 Relations\, and Supplier groups. In each role\, she has been 
 charged with transformative change. Among the “firsts” 
 and other notable achievements of her career are an 
 accelerator program for health technology startups\; an 
 innovative Board Governance Program\; pioneering technology 
 developments\, including iPad and mobile student consumer 
 apps\; entry into new market segmentation\; and the first 
 formal Supplier Diversity Program. Although she is a change 
 driver and sometimes a disrupter\, the hallmark of Deanna’s 
 leadership is delivering value and meeting strategic 
 goals.\n \n\nGabriella Silva\, PhD\nGabriella Silva\, PhD\, is 
 a research fellow for the Performance Measurement and 
 Improvement team at Blue Cross Blue Shield of Massachusetts. 
 She previously developed methods for imputing missing race 
 and ethnicity data and worked on methods to estimate causal 
 effects in observational studies. Dr. Silva earned her BA in 
 Economics and Mathematics from Connecticut College and her 
 PhD in Biostatistics from Brown University.\n\nWei Ying\nWei 
 Ying is Senior Director of Performance Measurement and 
 Population Health Analytics at Blue Cross Blue Shield of 
 Massachusetts.  In this role\, she leads a team of data 
 scientists and oversees a broad range of health services 
 analyses that focus on clinical quality\, equity of care and 
 patient experience.  The focus areas include predictive 
 modeling\, population-based analyses\, provider practice 
 pattern variation\, quality and equity measurement in 
 provider incentive programs\, and comparative effectiveness 
 analyses of care management interventions.  Wei graduated 
 from medical school in China\, received her master’s degree 
 in Biometry and Statistics from SUNY Albany and her MBA with 
 concentration in Health Care Management from Boston 
 University.\n \n \nContinuing Education\n\nThis 
 live course grants 1.0 Continuing Education Unit (CEU) 
 points for PCMH Certified Content Experts.  \n* Please 
 note – You must attend the entire program to be eligible 
 for total number of contact hours.\nDisclosure of Relevant 
 Financial RelationshipsThe National Committee for Quality 
 Assurance (NCQA) endorses the Standards of the Accreditation 
 Council for Continuing Medical Education which specify that 
 sponsors of continuing medical education activities and 
 presenters at and planners for these activities disclose any 
 relevant financial relationships either party might have 
 with commercial companies whose products or services are 
 discussed in educational presentations.\nFor sponsors\, 
 relevant financial relationships include large research 
 grants\, institutional agreements for joint initiatives\, 
 substantial gifts\, or other relationships that benefit the 
 institution.  For presenters or planning committee members\, 
 relevant financial relationships include the receipt of 
 research grants from a commercial company\, consultancies\, 
 honoraria\, travel\, or other benefits\, or having a 
 self-managed equity interest in a company\; or having an 
 immediate family member or partner with such a 
 relationship.\nDisclosure of a relationship is not intended 
 to suggest or condone bias in any presentation but is made 
 to provide participants with information that might be of 
 potential importance to their evaluation of a 
 presentation.\nRelevant financial relationships exist with 
 the following companies/organizations:\nFaculty:\nMark 
 Friedberg: None\nDeanna Fulp: None\nGabriella Silva: 
 None\nWei Ying: None\nAdditional Planning Committee 
 Members:\nCathy Beckner: None\nThis program was developed in 
 part by NCQA staff.\nThis program received no commercial 
 support.\n
DTSTART:20221116T120000
DTEND:20221116T130000
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