The Accreditation Advantage
How NCQA Health Plan Accreditation Supports Clinical Quality and CMS Star Ratings Performance
NCQA Accredited Medicare Advantage plans outperform non-Accredited plans.
NCQA Accredited Medicare Advantage (MA) plans outperform non-Accredited plans on clinical quality and achieve higher CMS Star Ratings, with a greater share of plans operating at 4- and 5-Star levels.
These findings are particularly relevant in a market defined by increasing financial pressure, regulatory scrutiny and competition for members. Star Ratings directly influence bonus payments, benefit design and market positioning, making quality performance a strategic priority.
NCQA Health Plan Accreditation provides a structured, repeatable framework that can help plans strengthen performance and improve their ability to compete.
What We Found
- Higher Star Ratings: Higher percentage of Accredited plans operate at 4- and 5-Star levels.
- Stronger HEDIS® performance: Accredited plans lead on core clinical quality measures across years.
- Better cut point performance: Accredited plans more often clear CMS thresholds tied to higher ratings.
- Modestly stronger CAHPS® results: Accredited plans trend higher on several member experience measures.
Why It Matters
- Performance drives revenue: Stronger results support bonus payments that plans can reinvest into enhanced benefits and services.
- Quality drives growth: High-performing plans are better positioned to compete for members.
- Accreditation supports repeatability: Accreditation helps plans build durable quality improvement capabilities.
vs. 52% for non-Accredited plans
Medicare Advantage lags other lines of business in plan accreditation.
Across Medicaid, Commercial and Exchange markets, NCQA Health Plan Accreditation has become the standard for demonstrating quality. In Medicare Advantage — the line of business with the highest financial stakes through Star Ratings and bonus payments — fewer than 4 in 10 plans are Accredited. This report examines what that gap costs.
WHY ACCREDITATION HAS GROWN
In Medicaid, Commercial and Exchange markets, plans have increasingly turned to Accreditation as a way to differentiate, demonstrate operational discipline and meet purchaser expectations. Medicare Advantage has historically had less external pressure to accredit.
Accredited plans consistently achieve higher overall Star Ratings year over year.
Accreditation is associated with stronger outcomes and it provides the structure and discipline required to sustain quality improvement over time. NCQA has set quality standards for health plans for more than 35 years and our Health Plan Accreditation is widely recognized as a rigorous framework for quality improvement and operational excellence.
Accredited plans outperform non-Accredited plans across 12 HEDIS measures that are included in the Star Ratings formula.
The advantage observed among Accredited plans suggests that Accreditation is associated with the development of these capabilities in a systematic and repeatable way.
Accredited plans clear the 4-Star threshold more often—and the gap is widening.
CMS sets performance thresholds (cut points) that determine whether a plan earns 1 to 5 Stars on each measure. The 4-Star cut point is especially important because plans must earn a rating of 4 Stars or higher to qualify for bonus payments. Even small differences near the 4-Star cut point can swing rating outcomes—and bonus payment eligibility.
Accredited plans have widened their advantage over non-Accredited plans from +4 measures exceeding the 4-Star cut point in MY 2022 to +7 measures in MY 2024.
Accredited plans perform better on CAHPS measures of patient experience.
Similar to the HEDIS measures, most CAHPS measures show that Accredited plans trend toward better performance, but with greater variability and smaller differences.
| CAHPS Measure | Accredited Avg | Non-Accredited Avg | Performance Gap (percentage points) |
|---|---|---|---|
| Flu Vaccine | 69.23% | 65.75% | +3.48 |
| Health Plan Rating | 87.54% | 86.72% | +0.82 |
| Health Care Quality | 87.18% | 86.63% | +0.55 |
| Customer Service | 90.53% | 90.23% | +0.30 |
| Getting Care | 81.49% | 81.25% | +0.24 |
| Getting Appointments | 83.88% | 83.83% | +0.05 |
| Care Coordination | 87.24% | 87.28% | -0.04 |
Why this measure matters.
Colorectal Cancer Screening
- Colorectal cancer is the second leading cause of cancer-related death in the United States.
- Screening can identify precancerous polyps before cancer develops.
- Early detection drives much better survival outcomes.
Success Stories
Closing Every Gap, One Member at a Time
Priority Health developed a “Next Best Action” process to guide member outreach. The approach identifies the next action required to close a care gap for each member. Outreach generally follows a stepped escalation model:
- Initial letter or email prompting a primary care visit and outlining needed services.
- More frequent outreach after six months if care has not been completed.
- A phone call from the care team to help schedule an appointment or address other barriers to care.
- Home screening kits mailed to members who still do not complete needed screening.
The program relies on a continuous flow of claims and chart review data to target members most in need of support. Priority Health’s leadership attributes improved colorectal screening performance to this structured, data-enabled, multi-channel approach.
How these findings relate to the broader healthcare industry and what to do next.
These findings point to specific actions for plans and policymakers who want to close performance gaps, reduce financial risk and improve outcomes.