Marketing Toolkit

A Guide to Getting the Most Out of Your NCQA Accreditation

coverfull.gifThere are many ways to share the news about your Accreditation with various target audiences. You can use the traditional marketing vehicles such a direct mail or advertising, you can work with the news media to get your message out, or you can hold a special event celebrating your achievement.

View the Marketing Toolkit below, or request a copy of the complete toolkit with a CD-ROM containing a useful Accreditation Announcement "To Do" List to help you organize and track the progress of your communications and advertising efforts.

PGlogo.bmpNCQA would like to thank Procter & Gamble Pharmaceuticals for their help and support in developing the toolkit. Their research and guidance has made this resource an invaluable tool for all managed care organizations.

View the Toolkit (PDF):
What's Inside | Marketing Your Accreditation |
Marketing Tools | Speaking to Your Customers

Samples/Templates (doc):
News Releases: Excellent | Commendable | Accredited
Announcements: Brokers | Employers | Members | Providers | Staff

© Copyright 2008, NCQA. All Rights Reserved.
National Committee for Quality Assurance     1100 13th Street, NW, Suite 1000, Washington, DC 20005
Telephone: 202/955-3500 | Fax: 202/955-3599 | Customer Support: 888/275-7585